LinkedIn is the world’s largest professional network with hundreds of millions of members. It is a social networking site that is growing rapidly. It was co-founded by Reid Hoffman (a former Executive Vice President in Charge of business and corporate development for PayPal) on December 14, 2002, and launched on May 5, 2003. It is mainly used for professional networking, including employers posting jobs, and job seekers posting their CVs. Currently, it has over 400 million members from 200 countries, representing 170 industries. According to Reid Hoffman, 27 percent of its subscribers are recruiters.
It is a great environment where individuals connect with multiple like-minded individuals who share interests in the business and professional world. You can use it to connect to your existing professional network as well as expand your network to your secondary and tertiary connections through those you already know. The aim of LinkedIn is to share information, market products & services, find jobs, form business-to-business relationships, and much more. Once you create your own LinkedIn account, you can begin to expand your professional horizons.
To Gain Exposure through LinkedIn
As we know, LinkedIn is probably the biggest internet social network of working professionals in the world. It is a platform which is specially made for the business purposes only. It is similar to other social networks like Facebook or Google+ but users on LinkedIn are mostly connected based on their professional occupations and interests. Are you wondering how your business can get more out of LinkedIn? Let’s discuss what role it plays in your business. LinkedIn has a number of features that work together to promote your business and its products.
Make Your Profile SEO and Keyword Friendly
There are over a billion searches a year on LinkedIn. While it is true that many of these people search for individuals and companies, they are also searching keywords. So, try to make your profile SEO and keyword friendly.
Headlines Matter
Your headline is the first thing someone will see about you. Make your headline as catchy as possible. You can also add your email in your headline so that people can contact you directly without having to go through LinkedIn. Oftentimes, you must know someone’s email in order to contact them.
Show Yourself
Do you know, users with complete profiles are 40 times more likely to receive opportunities through LinkedIn? So upload a nice, clear, and professional picture of you. Your face is more important. It shows that who you are and that you are real. It helps to build trust and make a good representation of you on other members.
Add Endorsements
This is one of the newest features of LinkedIn‘s. Many call it LinkedIn’s version of the Facebook like. It adds credibility to your profile. Remember, social media is a two-way stream. It is not all about you. The more you engage with others, the more they will engage with you.
Add Recommendations
Recommendations are mini testimonials that people give you who have worked with you. You can request them via LinkedIn. It is another way to build credibility to you and your work. Remember to return the favor when someone gives you a recommendation.
Showcase Your Achievements
It gives you the option to add your projects, languages, publications, honors & awards, test scores, courses, patents, certifications, and volunteering. This adds a lot of value to your profile and puts you ahead of your competition.
Start Conversations
Social media engagement begins with conversations. They are a crucial part of a business. So start your conversations in groups, in your updates, and on your company pages.
These are various points which can definitely help you to grow your business as well as achieve your other targets. To give an exposure to your business, follow these steps.
