Kickstarter is an American public-benefit corporation based in Brooklyn, New York which has built a global crowdfunding platform focused on creativity. It is a global community that helps in bringing creative projects to life. It was launched on April 28, 2009, by Perry Chen, Yancey Strickler, and Charles Adler.
Kickstarter is the world’s most recognizable crowdfunding platform. It has reportedly received more than $1.9 billion in pledges from 9.4 million backers to fund 257,000 creative projects, such as films, music, stage shows, comics, journalism, video games, technology, and food-related projects. With the help of Kickstarter app, you can:
• Support projects to help make new ideas a reality.
• Stay in-the-know with updates from projects you have backed.
• Save your favorites and get reminders before projects end.
• Easily share projects with friends via email, messaging, and more.
According to news of interest to crowdfunding entrepreneurs, Kickstarter recently rolled out a new ‘Follow’ feature that allows users to follow creators directly and be first to find out when their next projects launch. The crowdfunding company said that once you follow a Kickstarter creator, you will also be notified when they have backed a project that is just getting off the ground.
Justin Kazmark who is an employee and PR spokesman of Kickstarter wrote in a blog post announcing the new feature that “There are thousands of creative projects on Kickstarter at any given moment, and following creators you admire to get a sense of what inspires them is a great way to explore projects that are likely to speak to you — or to discover something completely unexpected and delightful”.
According to company’s website, approx 10 million people from every continent on earth have backed Kickstarter project. As discussed earlier, the site is popular with the artist, musicians, designers, and other creators and now it has become popular with startups seeking to crowdsource new products.
The company is hoping the new feature ‘Follow’ will help those using the site to find new backers by appealing to a larger social community who may be drawn to a project by others.
Kazmark said on the official blog of Kickstarter that “As a creator, reaching new backers is the key to growing your audience over time. Millions of backers all over the world enthusiastically look to Kickstarter for what’s next. The Follow feature is a way to connect with the Kickstarter community even after your initial project is complete”.
To use Kickstarter’s Follow button:
The follow button feature is pretty straightforward to get started with the Kickstarter. Go to the listing of creators whose projects have been backed in the past and click the ‘Follow’ button alongside those that interest you. You can also browse the Advanced Discover recommendations page to find projects of interest or follow creators directly from their profile pages.
According to Kickstarter the follow button is also a way for creators to reach a larger audience and stay connected with backers after a project ends, giving the popular crowdfunding site somewhat more of a social feel. The new features give the Kickstarter platform a more social feel. Creators can also promote their Kickstarter profile through existing social platforms like Facebook, Instagram, and Twitter as another way to attract followers for future projects.
