For most of the businesses, generating leads is the ultimate benefit of creating and maintaining a social media presence. In order to make social media an effective lead generation machine, you first need to generate a handsome amount of your profile’s following. This means fans and followers on Facebook, Twitter, LinkedIn, Instagram, and your other social media accounts. It’s no secret that everyone wants to have as many social media followers as possible.
Finding 10K followers on social media might seem like an unthinkable task for a beginner. Reaching the 10K follower’s mark is definitely attainable but it is not easy. It requires creativity, dedication, patience, and a lot of time. The more fans and followers you have for your social media presence, the better reach you’ll have. And better reach means the potential to generate more leads. So, at the very core of social media for lead generation, you must take steps to increase your reach.
Here, we are going to state that there is not even a single ethical way to boost your social media following. It takes a matrix of methods and a continuous commitment to creating, establishing, building, and maintaining a social media presence.
1) Prioritize the social networks where your fans are likely to be
One of the most commonly asked question by everyone “Which social media network should I focus on?” We recommend that you create and maintain a presence on the top social networks (Facebook, Twitter, LinkedIn, Instagram, and Pinterest). But focus your efforts on the social media networks where your target buyers are spending time. There are many ways to find out as which social media platform your target audience hangs out on:
- Ask your customers.
- Run a survey to an anonymous audience.
- Use share data.
- See where your competitors’ content is getting shared.
- Do keyword research.
- Check if your industry is active on the network.
2) Think like a brand
When it comes to your social channels and the content you distribute on them, you need to think about yourself as a publishing brand. Come up with a unique positioning for the kind of content you want to put out there.
3) Know who you are targeting
Besides reaching a specific demographic, know why people are interested in your brand. Once you have established your brand, you need to constantly keep your audience in mind while publishing content for them.
4) Stay committed and Deliver consistently
Social media and content distribution is certainly not a “one and done” proposition. It takes a commitment to produce on a regular schedule and this should actually be your goal. So don’t just disappoint your audience just because you get busy with something else. You must know what does your audience actually want?
5) Post original, relevant content
This requires some outside-the-box thinking. Sharing other people’s content should be a valuable part of your strategy but make sure to share your knowledge and insights as well. Make sure your tweets, Facebook posts, and LinkedIn updates consist of valuable, useful, and engaging content.
6) Add social sharing buttons to all your content
Just as you should be promoting your social presence in as many places as possible, you should also be enabling your site visitors and email subscribers to share your content with their personal networks as easily as possible. So make sure you include social media share buttons to all your content and on each blog post.
7) Be responsive
Posting engaging content is just one piece of the puzzle. And it can make a bad impression on the audiences. So try to respond to questions, comments, and complaints in a timely manner.
8) Offer incentives for people to follow or like you
Offer your social media followers exclusive discounts, freebies, or coupon codes.
9) Set a goal
Set short-term, specific goals for how many new fans or followers you want. This strategy helps you keep your efforts focused and give you the best chance of actually achieving your goal.
These are some of the important points to keep in mind if you really want to boost your followers. Achieving your targeted social media reach can take some time. But it is a very clear fact that you’ll start seeing results soon by following these aforementioned steps.