The emergence of ” the coworking space” has been a game changer for business of all types. Most often, the pros and cons of shared workspace is discussed from the point of view of startups and entrepreneurs. Today, we take an angle that gets a little less attention: large corporations.
What is a Coworking Space?
Coworking Spaces are large offices which house many businesses or companies. There, you can find small businesses and growing startups which are not ready to make an investment in their own dedicated office space. Each occupant has their own desk or office but also enjoy space shared with others.
So why are large companies considering coworking spaces when they have their own dedicated office space?
Coworking spaces are innovative work environments which support creative thinking and innovation. It’s a phenomenon that’s gaining attention from more than just freelancers and entrepreneurs. Large companies have started to take notice. If coworking space is the future, big companies want to be a part of it too. Corporate employees have already started to occupy desks at co-working spaces. Coworking spaces are flexible and well as cost-effective but they also offer other benefits for large companies too:
1. Learn more and can gain more clients
KPMG, an financial advisory firm, wants to work in coworking spaces. It is a great advantage to work closely with rising startups. Patrick Imbach, head of KPMG Tech Growth explained, “Startups and high growth businesses are very different to large and established corporates, and we believe if it’s a market that you actively want to be in, you have to physically be there.”
Imbach adds that, “Being on the ground allows us to get a better understanding of how entrepreneurs work.” This is something companies cannot do from their headquarters. By joining their community, we can develop early relationships with the up and coming businesses that we want to work with.
2. Enhance workers’ identity
According to a recent study done by Harvard Business Review – working in a coworking space among people of different backgrounds may enhance a workers’ identity. These workspaces give your employees “the opportunity to frequently describe what they do, which can make what they do seem more interesting and distinctive.”
3. Networking opportunities
Being a part of a coworking community means you are surrounded by potential partners, mentors, and clients. It provides large companies the opportunity to network with small business owners, professional freelancers, thought leaders, and other entrepreneurs. Large companies can leverage the advantages of smaller businesses and vice versa.
Of course, these aren’t the only reasons for large companies to occupy coworking space. Coworking spaces, deployed strategically, offers benefits to all types of businesses. They can also help you promote and maintain work-life balance by offering de-stress and recharge amenities. On top of weekly social events, regular health and wellness activities are also a signature feature of coworking spaces.